rain
Known for our

Collaboration

WE’RE SIMPLY ALL ABOUT GREAT IDEAS
What we do

Since 1997

We've been doing a lot of things right

Known for our collaboration, strategic thinking and creative intelligence, we’re simply all about great ideas (and great client projects). We bring people and communities together. We help start meaningful conversations and change people’s awareness and understanding of issues. Sometimes we think out of the box, other times, out of this world. And we like to use both sides of our brain, creative and business.

517

Cups of Darjeeling Tea

1249

Great Ideas

63

Clients Worked With

37

Awards of Excellence

What drives us

Quorum is very much a different sort of communications firm.

We’re not about building an agency empire, but rather all about creating and maintaining strong, trusting relationships. Working with likeminded professionals and other agencies that also believe in communications excellence. Our strength is not in numbers (well that is unless you’re talking research). Our strength is our collective experience, our much-valued approach to building solid client relationships, and the energy, care and passion we put into everything we do.

Established in 1997, Quorum Communications has developed and managed communications, marketing and research initiatives for a ton of amazing clients from private, municipal and public, and not-for-profit sectors. (Well not literally a ton but a lot.) We excel at research. We build exciting and engaging communications strategies, and turn client projects into successful campaigns – measurable, audience-focused, results-driven campaigns. We strive to delight our clients and most often, surpass their expectations. Because that’s just what we do.

Services

Quorum brings together a solid team of professionals to meet project needs and client expectations. Sometimes it’s just a small group of us, Sometimes we bring our extended creative family. And they’re really creative. But most important, it’s always great work.

Research is Everything

 Well, at least we think so. It’s the foundation of all of our work and drives all our strategic communications. We investigate, query, observe, establish facts, and broaden our perspectives. Quality research means benchmarking and measuring outcomes. It can fuel great ideas and turn up unforeseen opportunities for clients. It’s simply the right way to begin any project. Without research, all you’ve got is gut feeling. And that, is not very scientific.

Strategy goes beyond the art of planning.

 Intelligent, innovative strategy helps us actually achieve goals. For us, an effective communications strategy starts with credible research. We analyze, discuss, brainstorm, collaborate, and generate ideas. Then we develop and shape our best creative ideas into exciting and engaging marketing, public relations, branding, and social media campaigns. Results-driven campaigns: on the message, no spin, no filler, no noise. It’s exactly what our clients want. It’s exactly what we give them

Creative is all about seeing “great” and not settling for simply “good.”

  Our creative inspiration comes from the world around us – people, places, things and yes, ideas. We believe great ideas can generate great creative solutions. Our inspiration also comes from great client stories. Everyone has a story. We use words, photos, moving pictures, sounds, graphics, numbers – and a lot of energy and passion to bring our clients’ stories to life. Great stories and great creative stimulate the senses, engage the audience, and encourage a call to action. Now that’s great.

Research


Communications audits and reviews (a high level snapshot of what’s good, bad and indifferent with your communications)

Qualitative research including stakeholder focus groups, one-on-one interviews, community engagement sessions, town halls

Quantitative research including telephone, mail and online issues surveys, online and person-to-person telephone polling (that means no annoying robotic surveys here)

Strategy


Communications counsel and issues management (and crisis management if the need arises)

Communications and marketing planning

Social media and traditional media relations

Freedom of Information and privacy protection

Policy development and training

Development and recruitment support

Creative


Professional writing including annual reports, features, Op Eds, speechwriting, reports and white papers

Plain language editing and writing (we help make communicating, reading and understanding much easier for everyone)

Communication design from brand development to marketing communications, advertising, print and digital media, and cool promo merchandise)

Digital media including web design, apps development and online communications and animation

Event posters (yes we still love posters so much we gave them their own bullet)

Our Team

We’re a small team with lots of experienced, talented associates. Researchers and writers, strategists and storytellers, designers and digital pros. Creative people who work hard and smart. We’re an ambitious, energetic bunch. And a lot of fun too. We love life. We love the work we do. And we love to make our clients happy with great work and great results. (And win awards!)

Jeffrey C. Martin, BA, APR, FCPRS

Jeffrey C. Martin, BA, APR, FCPRS

President + Senior Communications Counsel View Details
Dr. Paul Seccaspina

Dr. Paul Seccaspina

Senior Research Associate View Details
Jeffrey C. Martin, BA, APR, FCPRS

Jeffrey C. Martin, BA, APR, FCPRS

President + Senior Communications Counsel

Jeff has worked for 30 years as a professional writer and public relations practitioner. As Quorum president and senior communications counsel, his exceptional skills in stakeholder research, project management, writing, communica¬tion planning and client relations contribute to the success of every project. A talented writer, strategist and communicator, Jeff has an exceptional ability to observe, construct and analyze the “big picture.” He has a natural talent for engaging stakeholders in conversations that reveal attitudes and opinions and generate ideas and insight – and will play a lead role in pulling together stakeholder input.

Jeff has a BA in Labour Studies (McMaster University 1991); a Diploma in Media Arts Writing (Sheridan College 1983). He is accredited in public relations by the Canadian Public Relations Society (CPRS) and is a Fellow of the Society. His work in public relations and communications has been recognized with more than 30 awards of excellence. Jeff is a recipient of the CPRS Hamilton Mentorship Award (2007); CPRS Hamilton Distinguished Service Award (1999); and the CPRS Hamilton William Cockman Memorial Award of Excellence (1997), and has received more than 40 awards for his writing and work in public relations and marketing.
Jeff is a member of the Canadian Public Relations Society, Professional Writers Association of Canada, Canadian Writers Union, Songwriters Association of Canada, and SOCAN. He was the academic program advisor and lead instructor of the University of Western Ontario’s post-graduate program in Public Relations from 2004 to 2008; lead instructor and advisor for Sheridan’s post-graduate Corporate Communications program (1999-2002); and key member of the Royal Roads University MBA (Public Relations & Communication Management) curriculum advisory team.

Dr. Paul Seccaspina

Dr. Paul Seccaspina

Senior Research Associate

Our Senior Research Associate is Dr. Paul Seccaspina, principal and founder of Oraclepoll Research Ltd., a national research firm with offices in Toronto, Montreal and Sudbury. Paul has extensive experience in the areas of public opinion polling, program evaluation, customer satisfaction research, survey design, qualitative and quantitative research methodology, and project management.

Paul founded Oraclepoll in 1993 after a career in the banking industry and several years as a lecturer at various universities in Canada and abroad, including the Czech Republic, Romania and Moldova. His opinions and research have been cited in interviews in national newspapers, on national radio and television. Paul is a member of the Marketing Research and Intelligence Association (MRIA). He earned his BA from Laurentian University (1986), an MA from the University of Western Ontario (1988), and his PhD in 1997 from the University of Warwick.

Oraclepoll is a full service market and public opinion research organization with offices in Montreal, Toronto and Sudbury. Paul has worked with industry, all levels of government, not-for-profit and advocacy groups to deliver timely and relevant information. He has extensive experience with Canadian municipalities and tourism agencies, Canadian post-secondary institutions, and a range of major private and public sector institutions and businesses. Oraclepoll is research agency of record for Science North/Dynamic Earth.

Major clients include: Bell Canada, CTV Television (Research Department), Conservation Council of Ontario, Northwest Territories Power Corporation, Conservation Bureau of the Ontario Power Authority (OPA), Ontario Public Service Union (OPSEU), Toronto District School Board and the World Wildlife Fund.
Oraclepoll has partnered with Quorum Communications on several client research initiatives over the past 10 years.

Meet Us …

Jeffrey C. Martin

Our resident “big picture” guy. A news junkie, loves Darjeeling tea, NYC, his hometown Hamilton and all things music (recorded 2 albums with The Caretakers). Lots of passion and energy. An extravert extraordinaire, Jeff brings everyone together.

Dr. Paul Seccaspina

A real smart guy. Asks lots of questions and he’s all about numbers. Works out daily, loves spending time with his children, gardening, reading post-modernist philosophy, and cooking (including several attempts at fine cuisine – really). Hardworking and dedicated, Paul is the consummate professional.

Our Work

So what are some of the things we’ve accomplished for our clients and their stakeholders? We believe our work speaks for itself. Here's a few of the project outcomes that demonstrate our commitment to communications excellence and meaningful results for our clients.

Helped save lives by reducing Niagara Region’s motor vehicle collisions and fatalities

Developed a regional community action plan for people affected by HIV/AIDS across six counties of southwestern Ontario

Brought Hamilton Harbour pollution issues to the top of local, regional, provincial, federal government and public agendas

Developed a campaign to inform and educate Niagara residents about more environmentally-friendly gardening and property maintenance practices

Helped Ontario municipalities increase their waste recycling and reduce the volume of landfill-bound refuse

Created programs for parents and caregivers across Ontario on ways to child-safe proof their home, room-by-room

Conducted resident engagement sessions to identify key communications issues and service priorities for regional municipality strategic planning 

Helped not-for-profit organizations redefine themselves, strengthen their brand and connect with their communities

Think and Drive Niagara

Think and Drive Niagara

Southwestern Ontario HIV/AIDS Community Plan

Southwestern Ontario HIV/AIDS Community Plan

Bay Area Restoration Council, Bringing Back the Bay

Bay Area Restoration Council, Bringing Back the Bay

COMMUNICATIONS EXCELLENCE SINCE 1997

Drop us an email or give us a call. We’ll have conversation about your communications and research needs. We’re friendly, we’re helpful and we’re confident you’ll like working with us.